The Real Estate Investors Credibility Kit
Real Estate Investors Credibility Kit: The first reaction to most people when you tell them that you are a real estate investor is to look at you with a bit of suspicion and wonder. They wonder if ‘real estate investor’ really means ‘freelancer’ or ‘doesn’t really have a job.’ Then, once they realize that you really do have a profitable business venture going, they start to wonder what exactly it is that you do and how you know how to do it.
With your friends and family, it’s fine for them to wonder a bit about your business and even have some suspicions. However, when you are looking to transact business with someone you want them to have enough information about you, your skills, and your experience for them to decide what they want to do business with you. One way you can show prospective clients and business partners that you know what you are doing is to create a small investor’s credibility kit for yourself.
Your investor’s credibility kit doesn’t have to be something you pay a fortune to have created. It doesn’t need to be professionally printed on glossy paper. It simply has to show people your experience and to help them to decide to work with you. It needs to show people that you can do what you say you can do.
The first thing your credibility kit needs to contain is a short biography of your company. If your real estate investment business is new, then a short biography about yourself and your relevant experience will suffice. Keep it to one page and try to keep the information as applicable as possible.
If you have attended real estate seminars, training, boot camps, classes, etc… include a copy of your certificate of completion along with your bio. If the vendor didn’t give you one, print one up yourself and send it to them and ask that they sign it for you.
If you have bought and sold property already, then you want to get testimonials from any of your previous clients and investors who have agreed to be referenced for you. If you have not yet bought or sold any property, you could get testimonials from previous or current employers as to your character. In addition, you will want some names and phone numbers of references that people can call to check up on you.
Your investor’s credibility kit should be given to anyone you are approaching about conducting business with. Just the simple act of creating it shows people that you are serious about your business and that you can do what you are telling them that you can.
Real Estate Credibility Counts
Website businesses today are all about tough competition, quality of content and credibility. When you have an online business, you have to think of a strategy. It won’t matter if it’s original or not, as long as you have a way of giving your website a trusted name, customers will surely try what you have to offer them.
When you have facts and loads of information for your website, you’ll need to make sure that the information is completely reliable, if it’s from a good source, link it up on your website so the customers can easily tell that you’re not just making a fact on your own. In the real estate business, what you need to emphasize is how reliable your service is for your current customers and even to potential ones. Also, let your customers know if there is anything on your website that is limited or subject to changes. Keep them informed with good content because customers will believe if you tell them what they need to know.
Make use of the About page and Contact page of your website. Real estate is such a broad scope of business and it has many sub-categories. Customers will need to know who you are, what you do and your credentials. If your About page shows that you have a good line of interest, dedication, and experience to Real Estate business, you will be easily trusted.
Your Contact page will have to come in not less important than your About page. Be sure that you have a good contact e-mail address to give your customers and website visitors. Even when the customers don’t need your further assistance unless something went wrong, you’ll never know when they will need your immediate contact so it’s better that you have your website’s contact email address ready. It would also be helpful to post a phone number, fax number or a mailing address to give your customers options.
These are just some of the factors your real estate website needs to gain solid credibility early on.